(SPOT.ph) Jollibee Foods Corporation (JFC) has suspended Mang Inasal's ad placements on TV5's Willing Willie following the child abuse controversy involving a six-year old boy who was asked to dance on the show, reports Inquirer.net.
JFC's Corporate Media team announced the decision on its Facebook page on Saturday, April 2, 2011: "Mang Inasal will be holding off their ad placements from Willing Willie this week. We will continue to monitor the issue and await the results of the investigation. The whole JFC group, will remain committed to upholding the welfare of children. - JFC Corporate Media."
According to Inquirer.net, JFC's media representative Pauline Lao sent a letter to Froilan Grate of the Facebook group Para Kay Jan-jan (Shame on you Willie Revillame) saying the company is "aware of the issues and the various sentiments raised" following the March 12 episode where six-year old contestant Jan-Jan Estrada was egged on to dance, simulating a striptease, in exchange for P10,000 in prize money.
"We trust that the appropriate and expert institutions will also respond and look into this matter with urgency," Lao told Inquirer.net. Lao also clarified that JFC's other fastfood chains such as Jollibee, Chowking, Greenwich and Red Ribbon, do not have ad placements on the show.
Activist lawyer Ipat Luna has also called on other advertisers to pull out of Revillame's show. Luna's letter was also sent to Oishi, Yakult, Unilever, Bench, CamellaA Vista Land Company, CDO Karne Norte, Belo Medical Group, and Cebuana Lhuillier.
Oishi has responded to the letter and said, "While we, as advertisers, do not control the actual execution and their artists during the show, we also want to do our part to avoid these unfortunate incidents." They also described the incident as "regretful" and is reviewing possible actions which can yield positive results.
The Movie and Television Review and Classification Board's (MTRCB) hearing has been scheduled to review the episode for appropriate action. Froilan Grate of the Facebook group Para Kay Jan-jan (Shame on you Willie Revillame), has also posted the names and contact details of the company heads of the advertisers on Willing Willie to urge the public to let them know of their sentiments against the show.
Reposted From Spot